Casey Taker is a dynamic force in the world of endurance sports, blending a passion for community-building with a sharp eye for brand storytelling. With a career that has taken her from the high-octane world of NASCAR to the global stage of IRONMAN, Casey’s path to open water swimming has been anything but traditional — and that's exactly what makes her perspective so powerful.

Driven by a belief that sport can create meaningful connections across borders, Casey has dedicated her career to elevating experiences that unite athletes, brands, and communities. Her unique journey through large-scale event production, marketing, and athlete engagement has equipped her with a deep understanding of how to craft events that go beyond competition — events that inspire loyalty, connection, and impact.

Now deeply immersed in the world of open water swimming, Casey channels her diverse background into helping grow this bold and beautiful sport. She brings a fresh, athlete-centric approach to branding and community strategy, ensuring that every race isn’t just a test of endurance, but a story worth telling.

Whether she’s designing touchpoints that foster global athlete connection or guiding brands to align with purpose-driven competition, Casey’s work is reshaping how endurance events show up in the world — with clarity, creativity, and heart.